16.2.2022 Strategic Storytelling

16.2.2022 Strategic Storytelling klo 15-16. Hinta 289 e, jäsenille 129 e. Hintoihin lisätään alv.24%. This webinar will focus on why stories are often the most effective form of marketing and how to use them to that end. What makes stories more effective at changing people’s minds than rational argument? What is narrative thinking and how can I use it? What is a narrative platform and how does it make stories more effective? What companies have been using storytelling as a key component of their marketing efforts, and what results are they getting? Speakers: Väinö Leskinen, COO, Bond Agency and Frank Rose, keynote speaker, author, faculty director from Columbia University School of the Arts. Frank Rose is the author most recently of The Sea We Swim In: How Stories Work in a Data-Driven World. His previous book, The Art of Immersion, was a landmark work that showed how technology is changing the age-old art of storytelling. A senior fellow at Columbia University School of the Arts, he teach¬es global business executives as faculty director of the executive education seminar Strategic Storytelling, presented in partnership with Columbia Business School.